Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Training Dan Kemampuan Manajemen Terhadap Keunggulan Bersaing

Batara, Mince and pundissing, Rati and Uddu, Linda (2023) Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Training Dan Kemampuan Manajemen Terhadap Keunggulan Bersaing. JOM: Journal Of Management Small and Medium Enterpreses (SME's), 16 (1). pp. 139-154. ISSN 25022385

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Abstract

This study aims to determine the effect of Market Orientation, Entrepreneurial Orientation,
Training, and Management Ability on Competitive Advantage in Bakti culinary businesses.
This research is a quantitative study with a questionnaire data collection method. The
number of samples was 17 respondents. The analysis technique uses Multiple Linear
Regression Analysis with the assistance of SPSS. The results of this study indicate that
Entrepreneurial Orientation, Training, Management Capability, and Market Orientation
simultaneously have a positive effect on competitive advantage. The suggestion for the next
research is to discuss deeper into the comparison of management capabilities in terms of
soft skills obtained self-taught with training, so that it can contribute to competitive
advantage.

Item Type: Article
Uncontrolled Keywords: Competitive Advantage; Entrepreneurship Orientation; Training; Market Orientation; Management Capability
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Rati Pundising
Date Deposited: 14 Oct 2025 14:04
Last Modified: 14 Oct 2025 14:04
URI: https://repo.ukitoraja.ac.id/id/eprint/937

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