ANALISIS STRATEGI PENGEMBANGAN USAHA TANI BAWANG MERAH DI LEMBANG PULU’-PULU’ KECAMATAN BUNTU PEPASAN KABUPATEN TORAJA UTARA

ABSTRACT
There are a variety of challenges that onion farmers in Lembang Pulu-Pulu, Buntu Pepasan
District, North Toraja Regency confront in establishing their shallot farming business,
including marketing, capital, and farmers' knowledge. As a result, the purpose of this
research is to establish the strategy for improving shallot cultivation in Lembang Pulu'-
Pulu', Buntu Pepasan District, North Toraja Regency. This study used a qualitative
technique with IFAS, EFAS, and SWOT analysis. The findings of the plan for growing shallot
farming in Lembang Pulu'-Pulu', Buntu Pepasan District, North Toraja Regency, including
1) Improving the quality of human resources for shallot merchants. 2) Establishing
commercial agreements with multiple significant corporations and financial institutions to
receive financing. 3) Increasing shallot output in Lembang Pulu'-Pulu' by utilizing more
advanced farming technologies. 4) Using digital communication technologies to broaden
the marketing network.

Keywords: Strategy; Farming; SWOT; EFAS; IFAS