From Sharing To Success: Enhancing Innovative Work Behavior Through Psychological Empowerment And Kinship Employee Engagement

Abstrak:
The purpose of this study is to find out whether there is an influence of cafe atmosphere, customer
experience and price on repurchasing intentions at Cafe Wai Your Drinking Friends. Data collection methods
are: Questionnaire and Documentation. Data were analyzed quantitatively with Multiple Liner Regression. The
results of calculations with the F test analysis obtained an F count of 53.851 with an F table of 3.094. Based on
the results of calculations with the T test on the cafe atmosphere variable, the result is T count (9.688) > T table
(1.98498). and on the customer experience variable T count (-2.906) < T table (1.98498), then on the price
variable T count (0.831) < T table (1.98498 The conclusion is that the cafe atmosphere variable has an effect on
repurchasing interest at cafe Wai Your Drinking Friends and the customer experience variable and price have
no effect on repurchasing interest at cafe Wai your drinking buddy, North Toraja Regency.

Keywords: Cafe Atmosphere, Customer Experience, Price, Repurchase Intentio

Abstrak:
Tujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh cafe atmosphere, customer
experience dan harga terhadap minat beli ulang pada Cafe Wai Teman Minum Kamu. Metode pengumpulan data
adalah: Kuesioner dan Dokumentasi. Data dianalisis secara kuantitatif dengan Regresi Liner Berganda. Hasil
perhitungan dengan analisis uji F diperoleh nilai F hitung 53,851 dengan F tabel 3,094. Berdasarkan hasil
perhitungan dengan uji T pada variabel hasil T hitung (9,688) > T tabel (1,98498). dan pada variabel customer
experience T hitung (-2,906) < T tabel (1,98498), kemudian pada variabel harga T hitung (0,831) < T tabel
(1,98498 Kesimpulan adalah variabel cafe atmosphere berpengaruh terhadap minat beli ulang pada Cafe Wai
Teman Minum Kamu dan variabel customer experience dan harga tidak berpengaruh terhadap minat beli ulang
pada cafe wai teman minum kamu Kabupaten Toraja Utara.

Kata Kunci: Cafe Atmosphere, Customer Experience, Harga, Minat Beli Ulang