Strategi Pengembangan Objek Wisata Buntu Singki’ Kabupaten Toraja Utara

This study aims to design development strategies for the Buntu Singki’ Tourist Attraction in
North Toraja Regency using the 4A approach (Attraction, Accessibility, Amenities, Ancillary)
and SWOT analysis. This research applies a descriptive qualitative method with data collected
through interviews, observations, and documentation. The results indicate that Buntu Singki’ has
strengths in its religious attraction and scenic beauty but faces weaknesses in accessibility and
supporting facilities. Opportunities include the growing interest in cultural and religious
tourism, while threats arise from competition with other destinations and shifting tourism trends.
Recommended strategies include improving basic facilities, optimizing digital promotion,
developing additional attractions, and collaborating with local accommodations. Through the
implementation of these strategies, it is expected that Buntu Singki’ will increase visitor numbers
and strengthen its competitiveness as a leading tourist destination.

Keywords: Development Strateg, Tourist Attraction, Buntu Singki’, 4A Approach, SWOT
Analysis