Analisis Bauran Pemasaran dalam Meningkatkan Penjualan Produk pada Indomaret Lakipadada Kabupaten Tana Toraja

This research aims to find out how to
increase product sales, this research uses a qualitative
descriptive method. Data collection by means of
observation, interviews and documentation with shop
heads and Indomaret Lakipadada employees. The
results obtained from this research are an analysis of
Indomaret Lakipadada’s marketing mix using
brochures and offering promotional items, and how to
attract customer’s attention by being polite to each
other, being kind, polite and friendly towards
customers and convincing customers that Indomaret
Lakipadada oftenholds Promotions

Keywords: Marketing Mix,
Brochure, Customer