Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepercayaan Konsumen pada UD Discho Indah di Tana Toraja

This research aims to investigate the
influence of price and service quality on consumer
trust in UD. Discho Indah in Tana Toraja. The
research method used is quantitative using a
questionnaire distributed to consumers who shop at
UD. Discho Indah. The independent variables in this
research are Price and Service Quality, while the
dependent variable is Consumer Trust. The data
analysis technique used is linear multiple regression
to test the relationship between these variables. The
research results show that both price (X1) and service
quality (X2) have a significant influence on consumer
confidence (Y) in UD. Discho Indah in Tana Toraja
Keywords: Price, Service
Quality, Consumer Trust