Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Toko Dasten Cell di Kecamatan Tallunglipu Kabupaten Toraja Utara

Every businessman needs to pay attention to
appropriate marketing methods and strategies in
managing their company to ensure stability in the face
of competition. One of the shops that still stable are
Toko Dasten Cell. The purpose of the research is to
ascertain how customer satisfaction is impacted by
service quality and cost. at Toko Dasten Cell. The
research method is quantitative research. The
informants were Toko Dasten Cell Customers. The
results indicate that service quality (X1) has a positive
influence on customer satisfaction (Y). This can be
proven from the partial t test, namely the results of
testing the customer satisfaction variable show tcount
(4.743) > ttable (2.018). Price (X2) has a positive
influence on customer satisfaction (Y). This can be
seen from the partial price test showing tcount (3,481)
> ttable (2,018)). The findings of this research, the
most significant influence is the price variable where
the coefficient of determination test result (R square)
is 0.885 or 88.5%.
Keywords: Customer
Satisfaction, Price, Service
Quality