SINERGI PENTAHELIX DALAM MEMBANGUN PEREKONOMIAN DAERAH DENGAN PENDEKATAN KEARIFAN LOKAL ERA DIGITAL DI KABUPATEN TANA TORAJA SULAWESI SELATAN

The success of regional development cannot be separated from the synergy of various parties to collaborate
in improving community welfare. The synergy of Pentahelix, namely academics, universities, industry,
government, community and media is an important factor in achieving development success. Pentahelix is
expected to be able to synergize well so that regional economic development targets with a local wisdom
approach in the digital era can be achieved. The problem in Tana Toraja Regency is the lack of business
development, especially Micro, Small and Medium Enterprises (MSMEs), even though the tourism business
in Tana Toraja has extraordinary potential. The beauty of various cultural tourism destinations, coffee
products and high-quality woven fabrics. This potential should provide opportunities for MSMEs to succeed
but it is difficult to develop their business. Based on this, a pentahelix collaboration strategy is needed to
develop the potential of MSMEs in the Tana Toraja tourist destination area. The method of community
service through stages: (1) exploration with all elements of the pentahelix (2) socializing the pentahelix
synergy in the national seminar forum (3) observing problems in the Toraja area (3) initial survey of MSME
development needs in Toraja (4) implementation of service with MSME partners. The output obtained from
the implementation of this Service and Empowerment Program is to increase the knowledge (capacity
building) and skills (soft skills) of entrepreneurs in the development of MSMEs in the Tana Toraja Regency
area.